Whether you run a blog for your business, make a personal income from blogging or simply enjoy blogging as a leisure activity, you are going to want to bring in as much traffic as possible. This is especially important if you make money from your blog from advertisements, affiliate marketing or even run an e-commerce store alongside it. Creating a blog may be the easy part, however keeping it going and attracting traffic is where you will need to put the work in. Read on for our top tips on generating more traffic to your WordPress blog.
Target the Right Audience
You have probably realized by now that there is only so much that you are able to share on your own, and in order to be able to reach as many people as possible, it will take a group effort. In other words, you need other people who will share your content whether it be on their own blogs or on social media accounts, putting it front of a whole new group of people who can then re-share it, and so on. Along with directly asking people to share your content, you can also increase the number of shares that you get by skillfully selecting the right audience.
Use Social Media
Social media marketing can really help to drive traffic to your blog. If you run a business, you should have already created social media pages on platforms such as Facebook and Twitter, and share your blog posts on these pages. Ensure that you include social media sharing buttons on your blog so that readers can also directly share your content with their own followers and friends. The more shares that you can generate, the more traffic you will attract.
Be SEO Friendly
Unless you plan to solely rely on organic shares you will need to build a solid SEO strategy. Fortunately, when writing SEO friendly content, there should be absolutely no need to compromise on quality – in fact, better quality content is a big factor when it comes to search engine rankings. SEO can actually guide your content and make it more relevant to your niche. If you’re not experienced with SEO, there are many SEO companies which can help – see here for a list of WordPress SEO companies.
Optimize for Mobile
Thanks to the changes that Google made to the algorithm earlier this year, mobile-friendliness is a huge factor when it comes to determining the search engine rankings of blogs and websites. This is due to the fact that a huge portion of internet users are accessing the web from smartphone and tablet devices rather than using a laptop or PC, which means that they favor sites that are easy to navigate and view on mobile. Ensuring that your blog uses a responsive web design will make certain that readers will be able to easily view it no matter which device they are viewing it from.
If you’d like to add any further tips for generating traffic, we’d love to hear from you in the comments!
