In order for any business to grow, it is necessary to reach the maximum number of people who can be potential ‘customers.’ The music industry is no different when it comes to marketing. In fact, it could be argued that DJs, among other performers, are even more reliant on getting their face out there because that is how their popularity spreads.
Expanding your reach through social media has become one of the most sure fire, and quickest ways to create a buzz in the entertainment field. Many of us can remember when the first celebs began tweeting and how this seemingly insignificant fact made the news. Today an artist who doesn’t utilize the power of social media is not only behind the times, but also missing out on a huge market base. Here are a few tips on how to expand your reach as a DJ on social media.
Be Real & Entertaining
Be real, funny and entertaining. Engage your audience (readers) to interact with you. Bearing in mind that humans are social creatures, you can see why they would want to interact with you online. Once you have them engaged, keep their interest with light humor and witty comments. This should come easy for you as an entertainer/DJ.
Join Several Sites & Stay Active
Of course you have a busy schedule but try to join as many social media sites as you possibly can. Be as active as possible in order to keep the conversation going as you begin getting comments and replies.
Use Images, Video and/or Audio If the Site Allows
Some social media sites are not set up to handle images, video and/or audio files, but as a DJ with amazingly high tech DJ equipment this is where you can freely show it off. Let those you interact with get a taste of your talent and what you are all about.
Network with Other DJs and Fans by Using Hashtags
The newest rage on social networking is using what is referred to as a hashtag. Although it takes some getting used to, these are wonderful tools to help you get connected with a potential fan base or potential employers. If you aren’t familiar with them and how they work, it’s time to get with the show!
These are those little ‘#’ signs you see following someone’s comment or in the case of Twitter, after their tweet. To learn how Twitter uses them, for example, you can read about hashtags on Twitter’s support page.
You have your DJkit, a collection of original mixes and now a growing fan base. Keep expanding your reach through social media and before long, you will be all the buzz. Whether you use Twitter, Facebook, LinkedIn or Google Plus (or one of the many other social networking sites) the object is to keep the conversation going. This is perhaps the cheapest marketing strategy you will ever use, so use it well.
