If you are planning on creating your own software application development company, you might want to know how you can make money. Of course, it all seems pretty straight forward, make a product and then sell it. But it’s often times a lot more complicated than that because today’s software market is packed to the brim with options. Suddenly, there are a lot more variables than previously anticipated and now it’s almost like a battle for survival in a market so vicious that only one app of one type can hope to thrive in most cases. To prepare yourself for your upcoming challenges, take a look at these useful tips on how you can make money from the position of an application software developer.
First order of business: maintenance
Before you can think of any money coming in for your software, it’s very important to develop a complete maintenance plan and how you hope to update the software in the following year. The software will need constant revisions and improvements based on feedback and found problems. Not all issues will be visible right away so it’s important to keep an eye out for what new ones might arrive.
Consider releasing the app for free
If you plan on putting a price tag on your work from the very beginning, you might be looking at a tough time especially if you don’t have any previous work to support your cause. People are highly reluctant these days to purchase anything that isn’t obviously going to pay off. This can make it very difficult for you to get customers at all. Consider implementing one of the freemium models used today. Freemium apps are free to install but will feature in-app purchases. The base application is free to use but the more advanced or premium quality features are only available for those who pay. This is a way to allow people to get a taste of what your software is about so they can more easily feel compelled to later on invest in it. If you can’t see your software abide that model, try releasing a trial or demo version. It can even be a fully fledged free version of the app that only features the base tools. Those who want the full package must pay for the premium version.
Marketing campaigns
The best way to ensure that your software will benefit from great sales is to make sure that it is made available to as many people as possible. And the way to do that is through marketing. Marketing campaigns bring products into people’s attention, making it more probable for them to buy. There are many marketing platforms available today, and the most effective ones are usually free. Social media is one of the most important facets of marketing at the moment thanks to its overwhelmingly advantageous investment cost/results ration.
