Every website needs to be revamped. Designs change, SEO strategies become outdated, and content becomes obsolete. To successfully revamp and then relaunch your website, you will need to understand what is currently wrong with it, what needs to change, and the most effective way to bring about that change. Investing in outsourced services can be just the ticket to get you the results you want on a budget, so use these six steps to help you manage the revamp and see a stunning new website relaunch in your future:
Six Steps to a Successful Website Revamp
1. Run a Full Audit
To understand how to improve your website, you just need a good understanding of what needs to change. A full SEO audit will go through everything from the content to the site structure to site speed and security. A full audit like this can give you a big list of the things that must be improved.
2. Collect Ideas from Competitors
There are some things you will want to keep the same. The spirit of your logo should stay the same, though it can be revamped. The color scheme, and the fonts, for example, should stay similar or the same. Everything else online can change, so explore websites (especially competitor websites) and take note of design ideas and useful features you like.
3. Create a Smart, Easy Site Map
Creating an offline site map that explains the pages you intend to have made and how they all link together can make it easier to plan and manage a website relaunch. Try to track which sites link to which ones, as a healthy internal linking structure is a must for SEO.
4. Invest in a Website Redesign
Hire a web design agency and give them your audit and your design and UX ideas. Be open to the suggestions that they make as well since they are far more familiar with web design, its possibilities, and its limitations than you are.
5. Refresh the Content
Rewrite the content on your website to match SEO best practices and, most importantly, to read better. Old and outdated content should be updated, andan expert should rewrite pages. Once your site is launched, you will also want to look into new, multi-media content to post.
6. Invest in SEO
Digital marketing services often include SEO and PPC and can range from improving the technical SEO aspects on your website, to your content, to creating in-depth PPC campaigns. The goal is to get your site ranking on the first page of a relevant search result, and therefore you need both SEO and PPC to get you there. Outsourcing this can help you boost your visibility and reach without overextending your own staff.
How to Make Your Website Stand Out
It can be tempting to go all out in the design to help your website stand out, but this can backfire. You want a site that is easy to use, easy to see, and is fun. The simplest of designs often offer these, so focus on how you can do the most, with the most minimal elements.
